- Does Social Media Really Help Local Business?
When it comes to generating new business, engaging with new customers or maintaining contact with existing customers, then a good rule of thumb is always to go where your customers are. A common perception is that for local business social media is not relevant, that it is not personal enough and is much more suited to global or even national business. But the reality is that whatever demographic your business is targeting a large percentage of your potential clients will be spending time on social media marketing, and done properly you have an amazing opportunity to market locally, even communicate on the personal level.
Think Outside of the Box
A lot of business is done by building up trust and relationships. A great way to use social media is to set up a local group related in a tenuous but not obvious way to your business. Let’s face it would you join a group that was blatantly a sales opportunity for someone else’s group. But lets imagine you sell sports shoes or health foods; perhaps you could set up a local walking group, to meet every Sunday morning for a walk. You could build an enthusiastic little community, and while you are not blatantly selling to them, the fact of the matter is that when they want a new pair of trainers r some advice on healthy eating, they will come to you for advice. Social media is simply another tool in your arsenal; you just have to know how to utilize it for best results.
Make It Fun By Providing a Reward Or Discount
One of the social networks that not as many people think about instantly but which is very popular is called Foursquare. The idea here is that you check in at certain locations, post comments and let people know where you are. Foursquare let the most regular visitor to a premises become the mayor of that location. Obviously, this has no legal implications, but some clever businesses have used that to their advantage by offering a discount or special offer to the mayor. The mayor is not set on stone and can always be toppled by new players, so if you offer a good promotion or benefit, you are making clever use of the competitive spirit of humans/ game players to drive visitors to your premises. And only people that would generally make use of your products would want to take advantage of the discount, so this is an excellent way to really drill down on your target market.
Use Social Networks to Verify Your Existence
When it comes to local business the search engines understand that you are unlikely to have thousands of links to your website, so for local ranking purposes this becomes less important than some other factors. One important way for the search engines to verify that you are a real business is to check if you have a Facebook, Google + or Yelp profile. Not having any of these could actually harm your business, so hopefully you can understand the benefits that Social Media can bring to your small business. Now go out there and make full advantage of your newfound knowledge.
- Why Your Site Needs Responsive Design
At the end of 2014 mobile internet usage finally surpassed desktop usage, as was predicted a decade ago. Unfortunately, many sites are still focused on only desktop experience, so soon after Google decided to introduce a new algorithm that would penalize websites if they are not mobile-friendly by lowering their search results ranking, which is just one of their 200 ranking factors.
The reason Google was forced to implement this new parameter is due to the predictably dissatisfied mobile users. In fact, metrics showed that over 60% of mobile users who landed on a non-mobile friendly website are significantly less likely to ever return to it.
Initially, this change resulted in some confusion and growing pains as companies and private entities started creating two kinds of websites for the same content, one for desktop and one for mobile.
Of course, this proved to be extremely ineffective as you would then need to create a different version of the same website for a wide range of devices, screen sizes and resolutions. In addition, Google would have to index multiple versions of the same site, which would interfere with search engine optimization, which is why Google not only prefers a mobile-friendly website but also a responsive website design.
Furthermore, note that even the upcoming Windows 10 will be tailored to offer the same experience across all devices, no matter their size. If an entire operating system is geared towards 100% flexibility you know that a new standard is being established, and you should jump on it sooner rather than later.
And this is where the responsive web design comes in. Our recommended vendor for web design in Greenville SC completely understands the need to cater to mobile users.
Responsive sites automatically adjust their viewing area to the screen size of the device currently being used to view it, be it a tablet, smartphone or a desktop.
Although it takes a little longer to set up, a responsive web design more than compensates for it by solidifying all content at one place, one version, and future-proofing it for upcoming new devices like smartwatches, TVs and AR glasses.
Another important metric one has to take into account is that responsive web design lowers the page content load times, which is critical if you do not want to lose potential viewers. Google figured out that the optimal load time for the top portion of the page should be under 1 second, and for the entire page under 2 seconds. Such short times are not possible for desktop designed websites loaded onto a mobile device.
- Get Started With Video Marketing For Your Business
In today’s very competitive world of marketing on the internet, video is one tool that may really help you stand out above the crowd. It gives you the opportunity to interact directly to prospective clients or customers and explore anything crucial to your company. Uncover how to make the most out of video promotion because of the tricks through the following piece.
Create videos on a regular basis if you’d like to keep the focus of your consumers. If people are interested in you however you haven’t been showing them anything new, they might grow bored with you soon. While you do not wish to overwhelm these with too many videos, you need to try making them at least once or twice a month.
Once you have shot the presentation, incorporate the URL at the end of the video. This will allow others to browse your internet site for lots more information regarding the products. This can easily be achieved with standard video editing applications. Nearly all of these can be obtained online for free or a minimal cost.
Be regular and consistent with your video communication. Result in the time to create videos on a routine schedule for publishing. Keep them basic, sincere and interesting. It could have a good impact on your own revenue once potential consumers see you regularly promoting your business. Putting your message out to your customers is the key for results.
A good way to make videos fun to view is by having more than one person in them. Interview a professional or just bring someone on with you who is interesting to watch. The more entertaining the individuals in the presentation are, the more likely viewers tend to be to dial in to what’s being suggested.
Product manufacturers or merchants should produce videos detailing the way the product or service can be applied in various ways. For example, while duct tape is very good for tubes, Duck Tape has created how-tos for a million other tasks, even how exactly to construct a wallet! This results in amazing viral video success on their part.
Tell watchers to execute a specific step in your videos. This is better known as the “call to action”. In the event that you provide a newsletter and you want folks to see it, get them to opt-in for the mailing list described within your message. However, to be able to make this work, it’s vital that you make this process effortless.
Your opening and closing must both be scripted. Tell your viewers your name, everything you represent and then discuss the video’s content. The video should close with your business name and an enticement to check out a hyperlink to your website.
A primary blunder of people new to online video marketing is they attempt to design their videos like a commercial. This is a big turn off. People do never wish to view advertisements on their pcs. Instead, try to make your videos about happenings in your industry or events at your business.
Competition is furious, especially on the Web. Hopefully this article has offered you some encouragement concerning video marketing and taught you everything you must know to get started. Your next productive move in business could be just a few clicks and a camcorder away, so what are you waiting for?
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Business Continuity planning for emergency breakdowns
This document is meant to provide a business continuity plan for Food and Basic life support items producers, distributors and retailers. All in all we intend to give corporate employees a comprehensive decision making matrix, that allows them to keep on operating, as normally as possible, within a contingency scenario – the transition period we call The Event – which includes a Reset of the banking and financial systems worldwide.
For the ones who proactively take action to inform everybody impacted, one way or another, in the food and basic items retail and distribution chains – from the producers to the end customers – this can be done in several ways: either through e-mail by sending the link to this page, or printed and handed out. The printed document can be put in an envelope and left anonymously in the inbox of any store or slipped under the door of any local retail store manager’s office. Also, it can be personally handed out, using the suggested Protocols for advising leadership
It is of the utmost importance to carefully read the full document and once you are sure everything was correctly assimilated, the information can be forwarded to other colleagues and corporate hierarchies. For decision makers in corporate organizations, this document should be handed out along with the open letter for corporate executives
A Business Continuity Plan for producers, distributors and retailers of essential goods
If you received this document it means the whole planetary banking system – will be or it’s already – in a state of forced Reset in order to purge all type of corruption and criminal operatives and to replace it with a fair system for all human beings. It is a moment that was prepared for years around the planet. When this ends, everybody will be much happier than today.
More details can be found in the document Community Leaders Brief” and below is a short excerpt from it:
There will be no cash available other than what is already in circulation for a maximum time of possibly 2 weeks. The intent and plans of these lawful agencies in charge are hoping for is a best-case scenario of 3-5 days for the banking system to be offline. However with so many variables at play, the exact time it will take to … this changeover, in reality is unknown at this time. This lack of cash amongst the world’s populace clearly may create some hardships in various locations as some may panic for not being able to access their money via the normal channels.”
It is supposed to happen overnight so within the first hours of the day some things need to be taken care of and preferably have them sorted out or planned already.
When all worldwide banking systems are unreachable, all cash dispenser and money wire transactions will be blocked for a certain period of time. In the best case scenario it should last for just a few days at most. Still there is a chance for it to last for an extended period of up to 2 weeks. If everything goes well with the Reset, not more than that.
In this context it is better for all of us to use mental flexibility and cooperation in order to adjust rapidly to this unexpected contingency situation and maintain social order, giving priority to the people in the first place, making sure everyone is taken care of, followed by the urgency of maintaining the infrastructure we use today and will be needing tomorrow. Destroying something today means tomorrow it will be inexistent.
Therefore it is of crucial importance to go along with your duties and day to day routine and keep it as normal as possible until this transitory situation stabilizes.
The ideal situation would be to ensure that the commercial and business activities that fall under your supervision or responsibility remain operational. For that to happen is of the highest importance that the information flow among your colleagues and customers shall be as honest, transparent and assertive as possible.
Having this in consideration we designed specifically for this scenario a layout of a possible Business Continuity Plan for your consideration:
1. Persons with cash will be able to do shopping as usual.
2. For the rest of the people NOT having cash you need to be prepared with at least one photocopier machine for at least one cash register or terminal. If possible, it would be better to have more functional terminals.
The photocopy machine will provide the copy of: 1) personal ID document of the buyer 2) debit or credit card copy of the same buyer and 3) receipt. This process is applied to all customers not having cash for their daily shopping. The documents 1 to 3 will be copied on the back of a personal free will declaration (see section C) that allows the seller to cash in the amount from the personal account of the buyer at any time in the future after the banking system is back online.
You will need to inform people, at the entrance, through a visibly displayed sign or flyers about the unusual procedures during this transition period so that everybody is reassured they can get their goods. You will need to mention also: 1) the Reason for why this is different than other days, 2) the Options that each buyer has and all the required documents before entering the shop (to avoid chaos at the payment terminals or cash registers), 3) the Estimated Period of time for these protocols to last and 4) An internet address (URL) which can be this site for people to get additional clarifications about this transition period.
The personal free will declaration can be based on the following template, which will get official recognition in most countries:
1. Seller identification data, date of document emission, physical address of the document emission.
2. Statement of sovereign free will acceptance from the Buyer part of the Shopper transitory conditions:
Name, First Name under the title of Buyer declare under my free sovereign will that the attached documents (1. Buyer´s ID, 2. debit or credit card, 3. cash register ticket of the purchase) are valid and represent myself in relation with the banking institution and the Seller that provided the goods listed in the copied receipt.
I declare under my free sovereign will that I allow Seller Business Name under the title of Seller in this document, to withdraw the value of this shopping from my account as soon as the banking system is operational.
Therefore I accept for this Seller to keep the original copy of these 3 documents that are representing my direct relation with this banking institution and with the Seller and undersign.
Signed by the Buyer
Signed by the Cash Register Operator from the Seller part.
Signed by the Manager or Supervisor from the Seller part.
Original (for Seller) signed by three persons Buyer, Register operator and Manager or Supervisor.
Copy (for Buyer) signed by Manager or Supervisor and best if it has an official seal of the Seller.
1. Copy of the Buyer´s ID
2. Copy of the Buyer´s Debit or Credit Card of the same owner
3. Copy of the Cash Register Receipt.
Some officials might show up themselves to either really support or just apparently support this transition momentum.
It is recommended to ask them for a clear identification and keep a copy of their ID document in a safe place. If possible, perform a validity check of the document with the available resources at hand, telephone, Internet, Manager or Supervisor.
It is recommended to ask the official who is he working for and have him or her give a clear explanation. If possible perform a corroboration and validity check of the information provided.
The most relevant hint to look for in the answer of this person is if it is on duty for the government or if it is on duty for the people.
In the first case it is best to silently avoid any conflict or debate. He might even try to close the business for supposed security reasons” or cause disruption. If this is the case it’s not clearly with the highest regard for we the people neither for the business. In this situation accept its way until further clearance but MAKE SURE the document outside at the entrance remains in place at all cost and try to provide a date for reopening. See if there are others retailers in the vicinity. If there aren’t any and your shop provides basic items for the area around, the best option is to maintain it open and functional or else the most foreseeable scenario is that you have it vandalized and pillaged in a very short period of time.
If the second answer is given as he/she really works for the people ask what is his or hers plan to support this situation. The main idea is to keep the infrastructure working as normal as possible during this transition. If so, than you have a real ally that you can rely on, and will help you in your efforts for the benefit of making this transition as smooth as possible.